Triathlon's Future Secured: USA Triathlon Foundation Inks Multi-Year Deal with Zoot Sports

In an exciting development for the triathlon community, the USA Triathlon Foundation has announced a groundbreaking partnership with Zoot Sports, set to last through 2028. This collaboration marks the Foundation’s first multi-year apparel partnership, a significant milestone that promises to enhance the visibility and support for triathletes across the nation.

Zoot Sports, a premier triathlon sports brand based in California, has been at the forefront of triathlon performance gear since its inception in Kona, Hawaii, in 1983. Known for pioneering the first triathlon-specific racesuit, Zoot has continued to innovate and lead in the industry, providing athletes with the gear they need to excel in their sport. This partnership will see Zoot serving as the exclusive triathlon and cycling apparel partner for the USA Triathlon Foundation, outfitting the Foundation Ambassadors and supporters with custom-branded triathlon kits and cycling gear from 2025 to 2028.

The USA Triathlon Foundation Ambassador Team, a passionate group of multisport enthusiasts, plays a crucial role in fundraising and raising awareness for the Foundation. Their efforts are vital in promoting the sport and supporting the triathlon community across the United States. Through this partnership, these ambassadors will be equipped with top-notch gear that not only enhances their performance but also proudly displays their support for the Foundation’s mission to create opportunities for all to swim, bike, and run.

Doug Vargo, CEO of Zoot Sports, expressed his enthusiasm about the partnership, noting the significance of supporting the Foundation Ambassadors as they work to promote the virtues of triathlon and make impactful contributions to local communities. Christi Marie Butler, chief development officer at USA Triathlon and the USA Triathlon Foundation, echoed these sentiments, highlighting the community’s love for Zoot’s products and the excitement to see Foundation members representing in their Zoot gear.

The USA Triathlon Foundation, a 501(c)(3) non-profit organization, has been a beacon of support in the multisport community since its establishment in 2014. With a mission to transform lives through sport, the Foundation has provided numerous grants to organizations and individuals, fostering youth participation, inspiring pathways to access and inclusion, and igniting Olympic and Paralympic dreams.

This partnership between the USA Triathlon Foundation and Zoot Sports is more than just a sponsorship; it’s a commitment to the future of triathlon, ensuring that the sport continues to grow and thrive, supported by the best in apparel technology and community engagement. As we look forward to the 2025 season and beyond, it’s clear that the impact of this collaboration will be felt far and wide, inspiring new athletes and bolstering the spirits of those who have long loved the sport.