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    Home / Triathlon News / Triathlon Sponsorships

    Triathlon Blog for Beginners

    Real-world guides, race coverage, and gear reviews — all filtered through a complete-beginner lens.

    All
    XEFI becomes the title sponsor of Jean-René Bernaudeau’s team | 3bikes.fr, your Cycling, Gravel & Triathlon magazine
    November 11 2026
    XEFI Title Sponsor 2027: What Changes for Bernaudeau's Team

    XEFI will sponsor Jean-René Bernaudeau’s Vendée cycling team from 2027 to 2029, backing youth development, local sport and a lasting...

    Read more
    Professional Triathletes Organisation Signs Saxo Bank As Official Partner Of Dubai T100 Triathlon
    November 10 2026
    Dubai T100 Triathlon: Saxo Bank Becomes Official Partner

    Read more
    Bye Hoka, Hi Salomon: Ironma announces multi-year global partnership
    September 18 2026
    Salomon Partners with Long-Distance Triathlon: What Changes for You

    Read more
    Ironman announces surprise five-year partnership with Salomon
    September 11 2026
    Salomon Partners Long-Distance Triathlon: What Changes for You

    Read more
    Manchester United partner backs triathlon as PTO lands major new T100 sponsor
    May 08 2026
    Triathlon Goes Mainstream: What New T100 Sponsorship Means

    Read more
    PROFESSIONAL TRIATHLETES ORGANISATION ANNOUNCES SOKIN AS GLOBAL PARTNER OF ITS T100 TRIATHLON WORLD TOUR
    May 08 2026
    T100 Triathlon World Tour: What You Need to Know

    Read more
    Wildflower Experience Announces Neversecond as Official On-Course Nutrition Partner
    April 17 2026
    Wildflower 2026: Essential Race Day Nutrition Guide for Beginners

    Wildflower & Neversecond Summary This case study explains how Wildflower Experience and Neversecond created an athlete-first, on-course nutrition partnership that...

    Read more
    Supertri and NIRVANA, a global leader in sports travel, have today announced a new partnership. The agreement will see NIRVANA become the Official Travel Partner of Supertri.
    March 31 2026
    Supertri Partners with NIRVANA: Your Guide to Race Travel Made Simple

    Supertri and NIRVANA Summary Supertri and NIRVANA have announced an official partnership to simplify sports travel for triathletes and fans...

    Read more
    How secure is triathlon’s Gulf windfall? Middle East backers now form the financial foundation of the sport – could it be crumbling?
    March 30 2026
    Middle East Money in Triathlon: What Athletes Need to Know Now

    Article Summary Elite triathlon has seen major funding from Gulf sovereign funds that raise athlete pay and events, but this...

    Read more
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