Triathlon Powerhouses Unite: USA Triathlon and ROKA Forge Elite Partnership Through 2028

ROKA, a brand synonymous with cutting-edge performance design, has been a beacon in the triathlon community, outfitting athletes with top-tier wetsuits, eyewear, and performance gear. Their commitment to excellence is evident in their roster of sponsored athletes, which includes luminaries like U.S. Olympic gold medalist Gwen Jorgensen and IRONMAN World Champion Lucy Charles-Barclay.

The renewed partnership marks a significant milestone, with ROKA set to be the official triathlon suit and podium performance apparel partner for USA Triathlon’s elite competitors through 2028. This collaboration isn't just about providing high-quality apparel; it's a testament to ROKA's dedication to the sport and its athletes, aiming to enhance performance and achieve new heights in international competitions.

Ben Pickel, USA Triathlon Senior Director of Foundation Operations and Partnerships, expressed immense enthusiasm about the partnership. He highlighted ROKA’s unparalleled team spirit and their relentless pursuit of excellence, which align perfectly with the goals of USA Triathlon as they prepare their athletes for the challenges and triumphs that lie ahead in the LA 2028 Games.

Kurt Spenser, CEO and Co-Founder of ROKA, echoed this sentiment, emphasizing the brand's commitment to pushing the boundaries of human performance. He expressed pride in being chosen by the athletes and staff at USA Triathlon and is excited about the potential of this partnership to inspire a new generation of multisport athletes, not just in the United States but globally.

ROKA’s influence extends beyond just outfitting athletes; their innovative designs and patented technologies have redefined standards across swim, bike, run, and multisport disciplines. Their role as the Official Swimwear Partner of the IRONMAN Global Series further underscores their impact on the sport.

USA Triathlon, serving as the National Governing Body for the sport in the United States, continues to nurture grassroots initiatives while also supporting elite athletes on the world stage. Their comprehensive approach ensures that the sport remains accessible and thriving from the community level all the way to the Olympics and Paralympics.

This partnership is more than just a corporate agreement; it is a shared vision for the future of triathlon, a commitment to excellence, and a beacon of inspiration for athletes striving to leave their mark on the world stage. As we look towards the LA 2028 Olympic & Paralympic Games, the synergy between USA Triathlon and ROKA is poised to usher in a new era of high-performance achievements, making it a thrilling time for the sport and its passionate followers.