In a thrilling development for the triathlon community, IRONMAN has announced a vibrant new partnership with Zoot Sports, set to redefine the standards of technical apparel in the sport. This collaboration promises to blend style with functionality, bringing forth co-branded collections that are as eye-catching as they are performance-oriented.
Starting in 2025, Zoot Sports will proudly wear the title of the exclusive triathlon and cycling apparel partner for all IRONMAN® and IRONMAN® 70.3® events globally. This partnership is not just about logos on gear; it's a fusion of shared values and a deep-rooted passion for the sport, with both entities boasting Hawaiian origins and a history steeped in triathlon culture.
Imagine pulling on a tri-suit that feels like a second skin, designed not only to enhance performance but also to turn heads with its innovative design. This is what awaits athletes as they gear up at IRONMAN and IRONMAN 70.3 events around the world, or when they visit the online stores at www.ironmanstore.com and www.zootsports.com. These exclusive collections promise to cater to the needs of every athlete, from the seasoned pro to the enthusiastic amateur, ensuring that every participant can feel and perform their best.
Zoot Sports, a brand synonymous with triathlon excellence since its inception in Kona in 1983, continues to innovate and inspire. From crafting the first triathlon-specific race suit to outfitting some of the sport’s most iconic athletes, Zoot has consistently led from the front. Now, with this partnership, they are set to elevate the athlete experience further, offering gear that meets the rigorous demands of training and racing.
Jennifer Mocerino, IRONMAN's Chief Merchandise Officer, expressed her excitement about the partnership, noting, "Zoot not only brings a legacy of high-performance apparel but also an athlete-first approach that aligns perfectly with our ethos at IRONMAN. We are thrilled to collaborate on products that will enhance our athletes' racing and training experiences."
Echoing her sentiments, Doug Vargo, CEO of Zoot, and Shawn O’Shea, Zoot Brand Manager, both highlighted their enthusiasm about rejoining the IRONMAN family. They promised to deliver not just top-tier performance gear but also designs that make athletes look as good as they feel while competing.
This partnership marks a significant milestone in the world of triathlon apparel, where innovation meets tradition on the global stage of IRONMAN events. As we look forward to the rollout of these co-branded collections, it’s clear that the future of triathlon gear is bright, bold, and built for the exceptional demands of this grueling sport.
For more insights into this exciting collaboration and to view the upcoming collections, visit www.zootsports.com and www.ironman.com. Here's to new beginnings and to gear that’s as relentless in its performance as the athletes who wear it.
What is the new partnership announced by IRONMAN?
IRONMAN has announced a four-year global partnership with Zoot Sports, making Zoot the official cycling and triathlon apparel partner for all owned IRONMAN and IRONMAN 70.3 events globally starting in 2025.
What will Zoot Sports provide as part of the partnership with IRONMAN?
Zoot Sports will produce co-branded, innovative, and performance-focused apparel collections available at IRONMAN and IRONMAN 70.3 events worldwide, as well as online at ironmanstore.com and zootsports.com.
When will the new co-branded apparel be available?
The co-branded apparel will be available starting from the 2025 season at IRONMAN events and online.
What is the history of Zoot Sports in relation to the IRONMAN brand?
Zoot Sports was founded in 1983 in Kona, Hawaii, the home of the IRONMAN World Championship, and it created the first triathlon-specific racesuit. It is known for its innovation and performance-driven apparel in the triathlon community.
Who are some of the professional athletes sponsored by Zoot?
Zoot sponsors professional athletes such as Sam Long (USA), Ellie Salthouse (AUS), Holly Lawrence (GBR), Matt Hanson (USA), Jakie Hering (USA), and Lauren Brandon (USA).
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