Unlocking Peak Performance: USA Triathlon and Rudy Project Extend Partnership to Elevate Athletes

In a move that underscores the enduring synergy between iconic brands and the sports they support, USA Triathlon has proudly announced the continuation of its partnership with Rudy Project North America through 2028. This collaboration, which first began in 2005, has not only stood the test of time but has thrived, evolving to meet the ever-changing needs of the multisport community.

Rudy Project, a trailblazer in crafting high-performance eyewear and helmets, has been instrumental in propelling athletes to their peak performances. Their commitment extends beyond mere sponsorship; it's about enhancing the very experience of the sport. Each year, USA Triathlon’s high-performance teams are equipped with top-tier gear, ensuring that athletes have access to the best tools to chase their dreams of podium finishes, particularly as they look towards the LA 2028 Olympic & Paralympic Games.

Ben Pickel, USA Triathlon's Senior Director of Corporate Partnerships and Foundation Operations, remarked on the partnership's profound impact, noting, "Rudy Project’s steadfast support has been pivotal in our mission to elevate the multisport lifestyle. Their innovative approach to product development and dedication to athlete performance resonate deeply with our community."

Echoing this sentiment, Chris Lupo, Director of Sports Marketing and Global Sponsorship Director for Triathlon at Rudy Project North America, highlighted the mutual dedication to excellence that has characterized this long-standing relationship. "Our journey with USA Triathlon has been about much more than just providing equipment; it's about growing and nurturing the triathlon community, inspiring athletes, and continually pushing the boundaries of what's possible in sport," said Lupo.

For members of USA Triathlon, this renewed partnership means continued access to Rudy Project’s cutting-edge performance products at exclusive member discounts, a tangible benefit that underscores the value of belonging to such a vibrant community.

Rudy Project, founded in Treviso, Italy by Rudy Barbazza, has spent four decades perfecting the art of performance gear. Known for their pioneering use of new materials and technologies, their products are not only technically precise and highly customizable but are also renowned for their durability and Italian craftsmanship.

USA Triathlon, serving as the National Governing Body for the sport, remains committed to its grassroots efforts, supporting athletes, coaches, and race directors across a spectrum of events. With more than 300,000 active members and sanctioning over 3,500 events annually, it stands as the largest multisport organization in the world, a testament to its pivotal role in shaping the landscape of endurance sports in the United States.

This partnership renewal not only reaffirms Rudy Project's and USA Triathlon's commitment to the highest standards of athletic excellence but also their shared vision of fostering a supportive and dynamic multisport community. As they look to the future, the focus remains on innovation, athlete support, and the continued growth of the sport, ensuring that the flame of competition burns brighter with each passing year.

For more information on how to access these exclusive benefits, members can log into their profiles at https://member.usatriathlon.org. To explore Rudy Project’s extensive range of products, visit https://www.rudyprojectna.com. For further details about USA Triathlon and its programs, visit https://www.usatriathlon.org.

#TriathlonPartnership #SportsEyewear

Source: https://www.endurancesportswire.com/usa-triathlon-and-rudy-project-renew-partnership-through-2028/

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