In Memoriam: Michael Brown

The triathlon community is in mourning following the unexpected passing of Michael Brown, a luminary in the world of triathlon and cycling race directing. Brown, who was just 51, left us suddenly on August 31, 2024, leaving behind a legacy that has significantly shaped the sport in Canada.

Michael's journey in the world of athletics began in the waters, where he excelled as a competitive swimmer. He humorously recounted to the Penticton Herald in 2016 how a triathlon swim relay he participated in back in 1986 marked his first foray into the triathlon world. However, it was the camaraderie and, frankly, the beer, that initially drew him to rugby, a sport he cherished until his retirement at 35. It was then that the triathlon called him back, offering a new chapter and a way to maintain his fitness.

Transitioning from athlete to orchestrator, Michael took the helm of the Great White North triathlon in 2012, and his impact only grew from there. He later acquired and directed the Challenge Penticton for five years and played a pivotal role in bringing the inaugural World Triathlon Multisport Festival to Penticton in 2017. His leadership extended beyond local events as he served as the executive director of L’Etape Canada by Tour de France and as a senior director of events for Super League Triathlon.

Michael's sudden departure is deeply felt across the triathlon and cycling communities, both of which he helped shape with his passionate and dedicated spirit. He is survived by his wife, Jacqueline, and their two children, McKinley and Jonah, who are in our thoughts during this profoundly difficult time.

For those wishing to read more about Michael's life and contributions, his obituary can be found here.

As we reflect on Michael Brown’s legacy, it’s clear that his influence on triathlon and cycling will be enduring. To his family, friends, and everyone touched by his work, our heartfelt condolences go out to you. Michael’s vision and energy will be sorely missed, but his impact on the sport will undoubtedly continue to inspire and resonate within the community for many years to come.

Who was Michael Brown?

Michael Brown was a Canadian triathlon and cycling race director known for organizing the inaugural World Triathlon Multisport Festival in Penticton in 2017. He passed away suddenly on August 31, 2024, at the age of 51.

What were some of Michael Brown's roles in the triathlon community?

Michael Brown was the race director of the Great White North triathlon since 2012 and purchased and managed Challenge Penticton for five years. He was also the executive director of L’Etape Canada by Tour de France and worked with Super League Triathlon as the senior director of events.

What sports did Michael Brown participate in before focusing on triathlon?

Before focusing on triathlon, Michael Brown was a competitive swimmer and an avid rugby player. He started swimming at a young age and participated in a swim relay at a triathlon in 1986. He eventually chose rugby because it had more social activities. At age 35, upon retiring from rugby, he returned to triathlon to stay fit.