Supertri Ignites Triathlon Passion at NEOM Beach Games, Propelling Unprecedented Growth in Saudi Arabia
In the golden sands of NEOM, a spectacle of endurance and spirit unfolds as the Supertri event once again sets the stage at the NEOM Beach Games. This weekend marks the third consecutive year where athletes, spectators, and enthusiasts converge to witness not just a competition, but a burgeoning revolution in the world of triathlon within Saudi Arabia.
Since its inception in 2019, Supertri has been a catalyst for change, working in tandem with NEOM and the Saudi Triathlon Federation. The 2022 event was a landmark moment, featuring the first-ever full live triathlon broadcast within Saudi Arabia, complete with Arabic commentary. This pioneering effort captured the imagination of the nation’s youthful and ambitious populace, leading to expanded broadcast agreements with major networks like the Saudi Sports Channel and beIN Sports. The result? A staggering 146% increase in viewership in 2023, including a 66% jump in live audience numbers, and an astronomical 6000% rise in annual YouTube viewership from the Kingdom since 2022.
Parallel to these impressive numbers, the Saudi Triathlon Federation has seen a 24% increase in sport participation from 2022 to 2023, thanks to strategic initiatives and robust partnerships fueled by Supertri. The upcoming 2024 Supertri NEOM, scheduled for November 3, promises to be a thrilling finale to the Supertri League season, with over \$1 million in prize money and the participation of Olympic champions like Alex Yee and Cassandre Beaugrand.
Supertri’s commitment extends beyond professional races. Through initiatives like the 'Stars of Tomorrow' and various youth programs, Supertri is actively nurturing the next generation of Saudi triathletes. Efforts to promote sports among women and young people have been particularly impactful, featuring school visits and clinics by Olympic and World champions.
In collaboration with regional powerhouses like Bahrain Victorious and MyWhoosh, Supertri is not just promoting triathlon but is nurturing local talent, culminating in the establishment of Crown Racing, a professional Middle Eastern triathlon team.
One of the most inspiring stories is that of Jude Jamjoom, who through Supertri’s NXT Gen campaign, is pioneering women’s participation in triathlon across the Middle East. These efforts align seamlessly with Saudi Vision 2030, which aims to enhance wellness, increase sports participation, and develop a sustainable sports ecosystem in the Kingdom.
Michael D’hulst, CEO and Co-Founder of Supertri, encapsulates this vision: “Our mission is to inspire the competitor in everyone, and we are seeing that inspiration turn into tangible growth here in Saudi Arabia.”
Echoing this sentiment, Ali Magboul, President of the Saudi Triathlon Federation, highlights the transformative role of families and local governance in fostering a vibrant sports culture, “The real transformation begins at home, with parents who encourage and foster a positive, active lifestyle.”
As Supertri NEOM approaches, it stands as a testament to the power of sport as a catalyst for cultural transformation and community enrichment. For more details on this landmark event, visit http://supertri.com.
For media inquiries, please contact:
Adam Leitch, Communications Director at adam.leitch@supertri.com
Supertri continues to redefine the boundaries of triathlon, proving that with passion and partnership, the ripple effects of a single event can indeed inspire a sea of change.
What is supertri and its significance at the NEOM Beach Games?
Supertri is a triathlon event that is part of the 2024 NEOM Beach Games. It marks the third consecutive year of the event in the region and has significantly increased the viewership and participation in triathlon in Saudi Arabia, contributing to record-breaking growth in the sport.
How has supertri impacted triathlon viewership in Saudi Arabia?
Supertri has tripled broadcast viewership in Saudi Arabia and increased participation in the sport. In 2023, there was a 146% increase in total viewing figures, including a 66% surge in live viewers. The annual YouTube viewership from the Kingdom grew by more than 6000% since 2022.
What are some initiatives taken by supertri to promote triathlon in Saudi Arabia?
Supertri has partnered with the Saudi Triathlon Federation to host year-round events, train technical officials, and engage with local schools through the 'Stars of Tomorrow' initiative. They also promote participation among women and young people, facilitate athlete participation in international events, and collaborate with regional businesses.
Who are some notable athletes participating in supertri NEOM 2024?
Among the athletes competing at supertri NEOM 2024 are Paris Olympic Games gold medalists Alex Yee and Cassandre Beaugrand, both of whom are prominent figures in the world of triathlon.
How is supertri aligned with Saudi Vision 2030?
Supertri aligns with Saudi Vision 2030 by promoting wellness, increasing sports participation, and contributing to building a sustainable sports ecosystem. They also aim to make triathlon more accessible in the region through innovative products like supertri E.
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